Friday, January 14, 2011

Sunice Is Getting Some Recognition

In our lives, there exists an entire category of items that are readily available to purchase, but that we may rarely, if ever, need to actually use. This category is populated with things ranging from a living will and auto insurance down to sunglasses and fingernail clippers. It is a category bloated with frustration, first with having to buy them at all, then with not having them when the need arises. Depending on where you live, an amusing sight is of hoards of commuters racing from office to car, or train to home through a driving storm with nothing but a tattered newspaper over their heads, and a lack of dignity as they awkwardly sprint over, around, and through the collecting pools of water. It is ever more amusing when you spot that one prepared smarty-pants who thought to bring their umbrella with them that day, casually strolling their way in what appears to be slow motion as the crazies race willy-nilly around them.

I put golf outerwear in this category. It is something that many (and possibly most) golfers take for granted. Some are wise enough to own a wind jacket or fleece. A smaller subset actually thinks to bring it along on days when the weather is iffy. Still fewer spend the time and money needed to buy and wear stuff that will actually perform specifically with golf in mind.

Until I began researching what the market had to offer for myself, I was somewhere between the first and second subset. Sure, I owned a windshirt as well as the ubiquitous Polartec fleece, but even when I had them with me, I was often left unsatisfied with the protection they provided, and always felt like their presence negatively impacted my game. Then, I discovered Sunice.


Yes, I do sell Sunice products on my website BeaverGolf.com. I also sell very good products from Straight Down, Puma, and Antigua among others. For the most complete and thorough line of products designed to keep the weather at bay, however, I think Sunice has got it covered. Sunice makes use of several innovative fabrics and coatings ranging from hard core Gore-Tex to FlexVent, SiXT, WxTECH, Windstopper, Protek 3L, DuoTech, and X20 among others, to create specific groups of options to suit almost every condition you might face on the course. They have won awards from Gore-Tex for best use of their fabrics, and that is high praise. I wear several Sunice products myself now, and have never been given any for free...I am a believer.


I am not the only believer, and last Fall was joined by the Women's 2011 and 2013 Solheim Cup teams, who have chosen Sunice as the official designer, manufacturer, and provider of the outerwear that will be worn by the players on both teams should the need arise. Now, on January 12th, the PGA of America announced that Sunice is an official licensed product partner for the 2011 PGA Championship at Atlanta Athletic Club, the 2012 PGA Championship at The Ocean Course on Kiawah Island, and the Ryder Cup being played right here in Chicagoland at Medinah Country Club in September 2012.


After the well-publicized flap that occurred over in Ireland during the last Ryder Cup when the American teams' outerwear actually failed during the opening round causing the team to have to resort to outerwear purchased in the merchandising tents, this was an important decision to get right. I believe that both the LPGA and PGA of America have now realized what so many of us have failed to do. If you want to take the weather out of the equation on the golf course, you need to get the best, and Sunice embodies the best in golf outerwear.


So, come on over to BeaverGolf.com and have a look around. If you want to jump straight to Sunice, click right here and click through the pages. If you want any help, shoot me an e-mail at beavergolf1@gmail.com, or you can even call me (when I'm not golfing) at (888) 650-2870. I would be more than happy to listen to what kind of weather plagues you, and help you choose the right gear to get you through it.

Just keep this in mind when you are deciding between Sunice and the clearance rack at your local shop...do you want to be the player casually hitting great shots through the weather, or that soaked and shivering player with a hood flapping in their face while being limited to a 3/4 swing all day long? Your call.

1 comment:

Annette said...

Hey there! I like your Sunice is getting some recognition post! The photos are great too!

I would also like to know, if you be interested in contributing your content? My name is Annette and we are developing a social media publishing website focused on the golf sector. This is sponsored by Mill St. Brewery. Your blog has caught our attention. We’re looking for media contributors and/or writers, videographers and photographers who would be interested in contributing great content to the site, like you have here on your website.

If you’re interested in learning more about this opportunity, send me an email at annettewong@atomicreach.com

Looking forward to hearing from you soon,
Annette

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